August 15, 2013 , Auburn Hills, Mich. – The Ram Truck brand has been named the “Most Ideal Popular Brand” in AutoPacific’s 2013 Ideal Vehicle Awards based on owners’ ratings of their 2013 cars and trucks.
Additionally, two Chrysler Group LLC vehicles, the 2013 Jeep Grand Cherokee and 2013 Chrysler Town & Country, were named “Most Ideal Mid-size SUV” and “Most Ideal Minivan” in their respective classes. Jeep Grand Cherokee has been named “Most Ideal Mid-size SUV” three years in a row.
“For any business, positive recognition from customers is the ultimate compliment and we take their input very seriously,” said Reid Bigland, Chrysler Group’s Head of U.S. Sales. “We’re proud to say that Chrysler Group is delivering the most of what consumers are looking for.”
The Ideal Vehicle Awards are based on responses to AutoPacific’s New Vehicle Satisfaction Survey. AutoPacific asked owners to indicate a desire to change their vehicle in 15 different categories, ranging from power and acceleration to safety features and storage, after having owned and driven their vehicle for 90 days.
“The Ideal Vehicle Awards show that marketers, product planners, researchers and engineers have developed and launched a vehicle executed best for their target market,” said Dan Hall, vice president of AutoPacific.
Based on a survey of more than 52,000 new car and light truck owners, vehicles with the least amount of desired changes are recognized as ideal.
